Market analysis

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The market analysis determines the market`s “Eco system”. At this point it`s very important to examine size of e-Market, characteristics and needs. Also find out position of clients’ existing products, services and website on the web.

SWOT (Strengths, Weaknesses and Threats)

It`s critical to investigate competitors online marketing strategy, to track
their offerings (products and services), pricing, merchandising strategy,
discover positions withing different search engines ( Google, Bing, Yahoo etc.), analyse social media activity ( YouTube, Facebook, Twitter etc.), visibility and web site coding, conversion (effectiveness) rate.

Online Strategy

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By summarizing information about current e-Market status and competitors
past and current actions, we can plan an effective online strategy campaign that will meet client`s goals and objectives.

Strategy can include, but not limited to:

Effective (responsive) web design and development strategy.
Support for mobile devices and gadgets. ( fast growing market in 2012 )
Blog to interact with your visitors.
Press releases publishing
e-Newsletter to build an email list.
Affiliate marketing and associate programs.
Keyword research and selection
Keyword-based contextual advertising
Paid search (Submission of keyword data and ad text to the search ad networks and product feeds to shopping comparison search engines)
Online media planning and buying (Online display ad placement through direct media buys at publisher sites or through ad networks)
Keyword-based contextual advertising

Web Design

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“A picture is worth a thousand words”

Company Branding Integration
Site Architecture and Navigation
Content and messaging
Web site usability
Web site functionality
Visual Design and Layout
Customer communication and feedback
Trust and confidence building
Overall user experience

Development

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Client Side Coding
Server Side Coding
Client Side + Server Side
Database Technology
Security Considerations

I-Marketing

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Social Media marketing
E-mail marketing
Lead generation
Search Engine optimization (SEO) and directory submission
Search Engine marketing (SEM)
Conversion rate optimization
Analytics
Content Marketing
Pay-Per-Click programs

Analytics

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Advertising ROI
Cross Channel and Multimedia Tracking
Customized Reporting
Sharing and Communicating
Visualizing Data
Google Integration and Reliability